Where to Put Keywords in Your Website

Keyword Identification

When building a website, you first want to identify keywords that will drive search traffic to your site.  A good way to look for keywords that are relevant to your business is use SEM RUSH .  You can simply type in the keywords and they will tell you how many other people are typing in the search terms.  It also provides insight on keyword competition.  Best of all, its free.

Now you have a list of keywords and a general idea of how much traffic is being generated.  Here are the best places to place your keywords.

Writing for Your WordPress Site

Title Tag:  If you are using WordPress, get the Yoast SEO Plug In  It makes it very easy to access all the tags on your website.  Simply include the keyword or keyword phrases in the title tag.

URL:  Yoast also has a function that allows you to modify the url address.  This is what the enduser will see in the URL of the page.

H1 Tag:  The H1 tag is still an important aspect of optimizing your page for search.  If your website is a magazine, the H1 tag is the title of an article in it.  Make sure you have keywords listed in your h1 tags.

Body:  Keyword density used to be an algorithm for search, but industry experts generally agree that is not the case any more.  Using your keyword in your content isn't important any longer is the general industry consensus.

Links: Links are the highlighted words that will take you to another page.  You can title links, placing the keyword in the title.  If you were going to target the word Chris Seminatore in your text, you would simply title the link with the keyword and have the URL attached to it.

Navigation Links: If a keyword links specifically to the subject matter of your Navigation links, use it.

Image Tag:  Make sure if you have an image relating to a keyword you list the keyword in the alt image tag.  Super simple with Yoast.

Video:  If you have video, ensure you include keywords in the title.  Remember, Google owns YouTube.

Hope this helps out.  If anyone has any questions, please feel free to post them.

RedTruckSEO Reputation Management and SEO

Shareaholic — Share buttons, related content, website analytics

Shareaholic — Share buttons, related content, website analytics

My Reputation: What to do with a Bad Review!

Okay,  you went and Googled your name or small business and somewhere along the line something bad comes up, staring at you in white and blue.  If you are in business, you are bound to come across an irate customer at one time or another.  Your best bet is try and resolve the issue before it gets to a bad review.  

But if the horse has already left the barn, here is a list of steps that can help you out.

If the name you Googled does not have much traffic, there are a couple of things you can do for free to push the information down off the first page.

Before you even start, do not respond to the review!  Responding to the complaints, particularly on certain complaint-driven websites, will simply serve to enhance the longevity of the complaint and increase rankings with every new entry, driving the issue even further up on the SERPS (Search Engine Result Pages).

Another word of advice, if you notice a bad comment or review, then get an email from a reputation management firm offering to get it taken down, Do not respond!  To be dead honest with you, there are companies who make a lot of money performing what essentially amounts to extortion.  Steer clear of these people (I use the term loosely) at all cost.

First step: Social Accounts
Start several social accounts with the name in question.  This includes Facebook, Google+, Reddit, Pinterest, Twitter, LinkedIN, etc.

Start being active with these accounts and adding friends as quickly as possible.  Engage your audience with posts in these accounts.  Post pictures with the name in question in your title and alt. tags

Second Step: Webpage
Grab a URL with the name in question, and build a web page for it.  Connect a blog so you can blog from the page.  Make sure you get the plug-in that allows your readers to easily share the blog. Write something interesting that relates to your audience.  Make sure you list the name in question in your title tags and labels.

Third Step: Reviews
Talk to your loyal customers or friends and have them post factual information through such review services as Yelp, CitySearch, etc.  Make sure they list the name in question in the headline of the review. Offer free products or services in return for the favorable review. 

Fourth Step: Bloggers
If you have any customers or friends that have a blog, ask them to give you a mention.  Request they put the name in question in the title tag.  Have them write good stuff about the name in question.  Offer free products or services for the mention.

If you have problems of a more serious nature, you may want to hire a professional.  There are several involved strategies that can significantly improve your profile on the web.  At www.redtruckseo.com, we will provide a free, confidential estimate and work with you in an honest and compassionate manner.

Viral Marketing: Dirty Secrets Revealed!

Viral Marketing: Dirty Secrets Revealed!

As a business owner, you have no doubt wanted to sell more.  You do that by getting in front of more people.  Then something like www.onedollarshaveclub.com comes out with the guy walking through a warehouse and boom, the guy is a millionaire.   “Why didn’t I think of that?”

There is actually a method to the madness, or genius, depending on how you want to look at it.  

All successful viral marketing campaigns have a formula.  I guess its kind of like what science is based on, this reaction gets this result.  Here are the dirty secrets of viral marketing.

The formula all starts with an idea.

1.              Know what you target market is interested in.  If you are selling chewing tobacco, your target market probably likes auto racing and baseball.  I’m from Ohio, how can you not like auto racing and baseball? Guide an idea through a commonality that exists within your target market. 

2.              Give away free stuff.  The word “free” attracts everybody’s attention.  If you stand with brown bags of crap and put up a sign that says “free crap”, I bet people stop.  On your website, this can be an e-book, a tool, a video… everybody has a bag of crap they can give away free.

3.              Make it easy to pass on.  Like a cold, make it easy to share.  Put the link to your bag of crap at the bottom of all messages, posts, blogs, etc.  Make it easy to forward or copy and paste.  Functionality is a key component in facilitating peer to peer transactions.

4.              Remember people’s primary motivations for wanting to share something.  We all want to be thought we are cool, loved, respected, funny, sexy, smart, or even good in bed.  Tailor your content to align with motivations to share.

5.              Use the resources of others.  This point reminds me of the book on Musashi.  The king was trying to defend his castle and ran out of arrows.  He quickly made a bunch of straw men dressed as soldiers and lowered them down on ropes.  The enemy, thinking they were getting attacked, quickly starting shooting the soldiers.  The king then drew them back up and used the arrows.  Think news release services, social pages, blogs, guest blogs, etc.  

In closing, I truly appreciate your time in reading this blog.  If you need online digital marketing services for your business, give us a call at www.redtruckseo.com

Chris Seminatore